I'm Paul Singh — a Texas small business taking marketing, outreach, and recruitment-advertising scopes under prime contracts. Eight years and $50M+ in managed ad spend, built in regulated sectors where every dollar traced back to a documented outcome.
If you're a large business holding a contract over the threshold, FAR 52.219-9 put real percentage goals in your file — and FAR 19.705-7 lets the government assess liquidated damages when there's no good-faith effort behind them. Marketing and outreach line items are some of the easiest places to put a qualified small business to work.
A subcontracting plan is required when a contract is expected to exceed $900,000 — $2 million for construction — and subcontracting opportunities exist.
FAR 19.702, FAC 2026-01 (eff. 3/13/2026)The statutory small business share of federal prime contracting dollars for FY2026, with separate sub-goals of 5% SDB, 5% WOSB, and 3% SDVOSB.
SBA / FAR Subpart 19.7 goal categoriesNo team to staff, no office to open, no procurement of my own. One operator who takes the scope, builds the tracking, and reports in whatever format your PMO already uses.
Sole proprietor capacity — see FAQ on bandwidthScopes that routinely appear in outreach, recruitment, public-information, and enrollment contracts — and that a prime is usually happier subbing out than staffing.
Paid search and paid social program delivery, from account build to media plan to spend reconciliation.
The analytics layer most outreach contracts promise in the PWS and then struggle to actually produce.
When the bottleneck isn't the campaign — it's what happens after the lead or applicant arrives.
Seven languages spoken, and documented delivery across a 12-location portfolio under one reporting standard.
Commercial engagements in regulated and compliance-heavy sectors — environments where spend is audited, claims are substantiated, and every reported number has to survive scrutiny. Client names are withheld under confidentiality and available for discussion under NDA.
| Engagement | Sector | Scope performed | Outcome |
|---|---|---|---|
| Health insurance lead generation | Regulated / high-compliance | Full-funnel paid acquisition across search and social; server-side conversion tracking; AI-assisted lead qualification in CRM. | 35%+ growth in qualified leads, sustained, without CPL inflation. |
| Attribution rebuild | Direct-to-consumer | Tracking audit, event deduplication repair, server-side Conversions API rebuild, clean tag container. | $2M+ in ad spend redirected off misattributed audiences. |
| Multi-site program delivery | Franchise / 12 locations | One standardized campaign structure, bidding methodology and reporting format applied across twelve markets. | 4x+ blended return, with per-site reporting comparable across markets. |
| Local service-area campaign | Home services | Appointment-booking campaign engineered around scheduled calls rather than clicks; automated follow-up. | 54 booked appointments in the first 30 days from a standing start. |
| Internal quoting portal | Insurance operations | Custom React tool integrated with CRM, replacing manual multi-carrier lookups; built and documented solo. | ~4 hrs returned per agent, per day. |
Direct answers, including the ones that don't flatter me.
Regulated and compliance-heavy commercial work — health insurance lead generation, multi-site franchise portfolios, and local service-area programs. These are environments where marketing claims are legally constrained, spend gets audited, and reported numbers have to hold up. That discipline is the part that transfers directly to a federal scope: the measurement standard is the same whether a COR or a compliance officer is reading the report.
My record to date is commercial, and I'm building the federal side deliberately rather than overstating it. What I bring to a prime right now is delivery capability and measurement discipline on a defined marketing or outreach scope — where the prime carries past-performance weight and needs a responsive small business that hits its deliverable dates. I'll give you a straight answer on scope fit during the first call, every time.
On a defined marketing or outreach scope, yes — the twelve-location portfolio and the health insurance program were both exactly that, run end to end. The advantage is that the person who scopes the work performs it: no handoff between a sales team and a delivery team, no ramp-up, no subcontracting tier beneath me. Give me the level of effort and period of performance and you'll get a clear yes or no on fit, not a maybe.
Reporting is what I'm known for. I build the measurement layer before spend scales, so monthly and quarterly deliverables come out of a system rather than getting assembled by hand the week they're due. I'll work in whatever format your PMO already uses. Send me the reporting requirements and deliverable language and I'll confirm exactly how each one gets produced.
I'm a small business. Any certification I hold would be listed in the snapshot at the top of this page and verifiable in SAM.gov — I don't claim status I can't substantiate there, because a misrepresented certification creates a reportable problem on your subcontracting plan, not just mine. If a specific set-aside category is what your plan needs, tell me and I'll tell you plainly whether I qualify.
The relevant PWS or SOW section, the deliverable schedule, the period of performance, and whether ad spend passes through me or sits with the prime — that last one changes the structure substantially. From there I turn around a scope response and a rough order of magnitude quickly.
Yes to both, and I'd expect to. I review teaming agreements with counsel before signing, which is standard practice and won't slow your timeline meaningfully. Specifics from the engagements above are available under NDA.
Fast — there's no team to staff, no office to stand up, and no internal procurement on my end. Once the scope and teaming paperwork are settled, the first deliverable is building the measurement layer, which typically runs ahead of any media launch so reporting is live from day one rather than retrofitted.
Send me the scope. I'll tell you honestly whether I'm the right sub for it — including when I'm not.