Performance marketing,
built to compound.

Lead all paid acquisition, automation, and lifecycle marketing for a fast-scaling health insurance brokerage spending six figures per month across Google & Meta. Own the full funnel from ad click to qualified-lead handoff to the sales team.

• Scaled paid media programs across Google Ads, Meta, and emerging channels while holding cost-per-qualified-lead flat as volume grew 35%+
• Built the GoHighLevel + Zapier + Claude AI nurture stack that auto-qualifies leads before they reach an agent — cutting manual follow-up time by 60%
• Deployed server-side Conversions API across Meta and Google to recover post-iOS attribution and re-align bid logic to real intent
• Designed the Looker Studio reporting layer the executive team uses to forecast pipeline, with qualified-lead cost as the primary metric
• Lead a cross-functional team of strategists, designers, and developers across paid media, CRM, and lifecycle

Direct paid media strategy and execution across a portfolio of agency clients spanning real estate, home services, and DTC e-commerce. Bring senior-level paid media leadership to small and mid-market accounts that need it.

• Run 90-day rebuild engagements for clients — diagnostic audit, account restructure, attribution setup, creative refresh, and reporting layer
• Built the agency's standardized playbook for paid search optimization (bid strategy audit → SKAG to broad migration → negative scrubbing → creative refresh cadence)
• Manage cross-channel campaigns across Google Ads, Meta, TikTok, and LinkedIn — typically scaling client ROAS to 4×+ within 90 days
• Translate strategy into client-facing reporting via Looker Studio dashboards with AI-generated weekly insight summaries

Owned paid acquisition for a national bone marrow registry's young-adult donor recruitment campaigns. Targeted broad awareness across Florida college campuses and young-adult demographics to drive donor signup form completions.

• Designed and ran broad-awareness paid campaigns across Meta and Google focused on Florida college campuses and young-adult populations (18–35)
• Built audience targeting around college proximity, age demographics, and lookalike modeling from existing donor lists
• Managed creative and copy aligned to the nonprofit's mission and compliant with health communication guidelines
• Optimized cost per registered donor through landing page A/B testing and form simplification

Led marketing for the corporate HQ of a 110+ location beauty franchise, coordinating paid media, local SEO, and brand consistency across franchisees nationwide. Bridged centralized strategy with hyperlocal execution.

• Consolidated 110+ franchise Yelp listings into a single managed network, recovering inconsistent ratings, photos, and contact info across the brand
• Built the franchisee paid media playbook — templated Meta and Google Ads campaigns franchisees could deploy in their local markets
• Ran centralized brand campaigns while empowering franchisees with co-op ad budgets and local creative
• Managed local SEO and reputation across the franchise network including Google Business Profile optimization at scale

Senior paid search lead managing 12+ Google Ads and Microsoft Advertising accounts across e-commerce, legal, and home services verticals. Owned account performance and reporting cadence for the agency portfolio.

• Managed 12+ active SEM accounts across Google Ads and Microsoft Advertising, each with distinct KPIs (ROAS, CPL, CPA, booked appointments)
• Designed the agency's 90-day optimization framework that scaled portfolio ROAS to 4×+ on average within 90 days of rollout
• Built Looker Studio dashboards templated per vertical with AI-assisted weekly insight summaries — cutting reporting time 50%
• Mentored junior strategists on bid strategy audits, structure migration, and creative testing methodology

Led integrated marketing strategy for international B2B and B2C clients across the APAC region. Built the foundation of the multilingual, multi-market campaign expertise that defines my work today.

• Built omnichannel strategies for international B2B and B2C clients across APAC markets — paid media, SEO, content, and lifecycle
• Established agency partnerships in Singapore and South Korea, including multi-million-dollar manufacturing clients
• Coordinated cross-functional teams aligned to client product launches and brand objectives across cultures and time zones
• Ran multilingual campaigns across English, Mandarin, and Cantonese markets — learning firsthand how localization, not just translation, drives performance