Measurement-first delivery. The tracking layer is built before spend scales, so recurring reporting deliverables are produced by a system rather than assembled by hand each cycle — the part of outreach contracts most often promised in the PWS and underdelivered in practice.
Multilingual & multi-market. Seven languages spoken; documented delivery across a twelve-location portfolio under a single reporting standard. Relevant where limited-English-proficiency outreach is in scope.
Single accountable operator. No subcontracting tier beneath me, no ramp-up, no handoff between a sales team and a delivery team — the person who scopes the work performs it.
| Engagement | Scope performed | Outcome |
|---|---|---|
| Health insurance lead generation Regulated vertical |
Full-funnel paid acquisition; server-side conversion tracking; AI-assisted qualification in CRM. | 35%+ sustained growth in qualified leads without CPL inflation |
| Attribution rebuild Direct-to-consumer |
Tracking audit, event deduplication repair, server-side Conversions API rebuild. | $2M+ ad spend redirected off misattributed audiences |
| Multi-site program 12 locations |
One campaign structure, bidding methodology and reporting format across twelve markets. | 4x+ blended return, per-site reporting comparable across markets |
| Internal quoting portal Insurance operations |
Custom React tool integrated with CRM, replacing manual multi-carrier lookups. Built solo. | ~4 hrs returned per agent, per day |